KCFJ AM570 - Reno, Nevada

Located in the second largest gambling city Reno, Nevada, AM570 News Radio is one of the two new members that joined the EDI family in 2002. It features news from ABC and other mainstream sources, blended with comprehensive music shows. Founded in 1951, with a history of over half a century.

Far surpassing the regular coverage of 200 square miles, the Radio covers an area of 450 square miles, with the available signal of 5,000 Watts reaching from Northern Nevada, Northern California to Southern Oregon. The more than 100 major cities within its easy reach are along the busy freeways such as #5, #80, and #395, on which the same groups of audience drive on a regular basis.

The doorsteps to the three states are infrastructured on a variety of Industries, including tourism, international expos, international trade, gas and agriculture. In addition to the countless freeway drivers, the resident population is over 1 million, excluding the 6 million tourists annually visiting Reno and Lake Tahoe. This is an area mainly inhabited by the middle class Americans, with Caucasians overwhelmingly the majority. Also, the residents here are basically GOP supporters during elections.